James Madison University #RFP# SLD-1233

JMU Awards Exclusive Beverage Pouring Rights Contract to Pepsi-Cola Bottling Company

James Madison University (JMU) has awarded a long-term, exclusive beverage pouring rights contract for its campus and athletic facilities: - Government Buyer: - James Madison University (JMU) Procurement Services, Harrisonburg, VA - OEMs and Vendors: - PepsiCo (primary OEM for beverage products) - Pepsi-Cola Bottling Company of Central Virginia (awarded vendor) - Products/Services Requested: - Exclusive distribution, promotion, and sale of a wide range of PepsiCo beverages, including: - Carbonated and non-carbonated sodas (Pepsi, assorted sodas) - Bottled and canned beverages: Aquafina, Life Water, Propel, Bubly, Gatorade, Starbucks ready-to-drink beverages, Brisk, Pure Leaf Tea, Yoo-Hoo, VitHit, Dole Juice, Muscle Milk, Bubly Burst, Starbucks Iced Energy, Rockstar, Celsius, Celsius Essentials, Naked Juice, Spring Water - Isotonic sports drinks, electrolyte powders, recovery shakes, meal supplements, hydration boosters - Beverage equipment: vending machines (169 units), coolers, fountain units, sideline carts, card readers compatible with JMU JACard system, water bottles, carriers, towels, nutrition bars - Unique or Notable Requirements: - Full product exclusivity for PepsiCo beverages across all JMU-owned and leased facilities, including athletic venues and dining areas - Exclusions for milk, public water, hot coffee/tea/chocolate, juice blends, fresh squeezed juice, dairy drinks, alcoholic beverages, and certain branded drinks - Significant financial support to JMU: $100,000 signing bonus, $390,000 annual sponsorship, sustainability/health initiative funds, growth rebates, and in-kind product/equipment donations - Emphasis on sustainability, health/wellness, and SWaM (Small, Women-owned, and Minority-owned) business participation - Required equipment upgrades, service, and detailed usage reporting - Co-existence with national brand programs and support for large campus events and athletic programs - Period of Performance: - Initial 10-year contract term, with options for five additional one-year renewals (potential total of 15 years) - Place of Performance: - All JMU campus locations, including Bridgeforth Football Stadium, Atlantic Union Bank Center, Veterans Memorial Park, Sentara Park (University Park), and all university-owned/leased facilities in Harrisonburg, VA

Description

This solicitation is for exclusive beverage pouring rights at James Madison University (JMU) in Virginia. The contract involves providing financial support to JMU in exchange for exclusive rights to distribute, promote, sell, and sample beverage products on campus, including vending presence and promotional signage. The contract term is ten years with options to renew for additional periods. The awarded contractor will have exclusivity for Pepsi beverage products across the campus, excluding certain beverages like milk, coffee, and alcoholic drinks.

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