Minnesota Supplier Systems #2000018374

Minnesota DPS Seeks Media Agency for Statewide Traffic Safety Campaigns

The Minnesota Department of Public Safety, Office of Traffic Safety (OTS), is seeking a full-service media agency to support statewide traffic safety campaigns. - Government Buyer: - Department of Public Safety, Office of Traffic Safety, Fiscal & Administrative Services - Scope of Work: - Develop and produce creative concepts and multimedia educational content (video, audio, print, digital, out-of-home) for traffic safety initiatives - Negotiate and administer paid media buys across diverse platforms - Conduct audience testing and ensure ADA (IT accessibility) compliance - Provide ad hoc creative services and campaign reporting - Support campaigns on impaired driving, occupant protection, speed/distracted driving, motorcycle safety, and pedestrian safety - Products/Services Requested: - Creative Services (development and production of media concepts and messages) - Media Placement (negotiation and administration of paid media buys) - Quantities/Budgets: - Estimated media buy budgets: $120,000 to $1,200,000 per campaign - Creative services budgets: up to $400,000 - Unique/Notable Requirements: - Compliance with ADA accessibility standards - Emphasis on diversity and inclusion (encouraging participation from minority, women, veteran, and disabled-owned businesses) - Detailed reporting and invoicing for multiple campaigns - No specific OEMs or named vendors are identified in the solicitation.

Description

The Office of Traffic Safety (OTS), a division of the Department of Public Safety (DPS), is seeking proposals from an experienced full-service media agency. The selected contractor will develop creative services for traffic safety messages and enforcement programs, provide ad hoc creative services for traffic safety education, and negotiate and administer paid media buys. The contractor will collaborate with OTS and the DPS Office of Communications to develop concepts and select effective advertising channels to promote traffic safety and prevent traffic deaths and injuries in the state.

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