New York State Contract Reporter #20766

Statewide PrEP Awareness Public Health Campaign for New York State

The New York State Department of Health AIDS Institute is seeking a qualified agency to lead a statewide, community-driven public health campaign focused on increasing awareness and uptake of HIV Pre-exposure Prophylaxis (PrEP) among at-risk populations. - Government Buyer: - New York State Department of Health, AIDS Institute, Office of the Medical Director - Products/Services Requested: - Planning and implementation of a multimedia marketing campaign to promote PrEP awareness and uptake - Convening community representatives and recruiting spokesmodels - Creation of campaign assets in English and Spanish - Collaboration with regional partners and support for campaign dissemination - Notable Requirements: - Applicants must have at least three years of experience in multimedia public health campaigns, including at least one HIV, PrEP, or PEP campaign - Up to 75% of the work may be subcontracted, but the lead agency is responsible for all deliverables - Strict confidentiality protocols for personal health information - 15% Minority-Owned Business Enterprise (MBE) and 15% Women-Owned Business Enterprise (WBE) participation goals - Adherence to health equity principles and submission of compliance/attestation forms - OEMs and Vendors: - No specific OEMs or commercial vendors are named in the solicitation - Funding and Contract Details: - One award of up to $243,000 annually, totaling up to $1,215,000 over five years - Annual funding contingent on state appropriations and satisfactory performance

Description

The New York State Department of Health AIDS Institute is soliciting applications for a community-driven public health campaign to increase awareness and uptake of Pre-exposure Prophylaxis (PrEP) among populations most at risk for HIV. The campaign aims to reduce disparities and promote equity in HIV biomedical prevention across New York State. One agency will be funded with up to $243,000 annually for a five-year term, totaling up to $1,215,000. Applicants must be prequalified in the Statewide Financial System and submit applications by July 14, 2026.