City of Sacramento PlanetBids #RFP26171011001

Sacramento Seeks Marketing Services for Promoter Incentive Program at City Venues

The City of Sacramento is seeking a qualified marketing, advertising, and public relations firm to promote its Promoter Incentive Program (PIP) for City-owned venues. - Government Buyer: - City of Sacramento, Department of Convention and Cultural Services - Services Requested: - Strategic development and execution of a targeted B2B marketing and outreach campaign for the PIP - Messaging, creative asset development, public relations, digital and sales tools, social media strategy, conference engagement, and performance tracking - Media buys and lead generation to increase event activity at the SAFE Credit Union Performing Arts Center and Sacramento Memorial Auditorium - Equipping City staff with outreach tools, including messaging, collateral, and digital assets - Budget and Performance: - Total project budget: $250,000 (includes $175,000 for campaign development and $75,000 for initial media buys) - Core creative work to be completed by end of 2026, with media placements extending into early 2027 - Notable Requirements: - Compliance with ADA web accessibility standards - Ability to provide culturally relevant and linguistically appropriate communications - No specific OEMs or product part numbers are mentioned, as this is a services procurement - Place of Performance: - SAFE Credit Union Performing Arts Center (Sacramento) - Sacramento Memorial Auditorium (Sacramento)

Description

The City of Sacramento, Department of Convention and Cultural Services is soliciting proposals from qualified marketing, advertising, and public relations firms to develop and execute a targeted business-to-business (B2B) campaign for the SAFE Credit Union Convention & Performing Arts District Promoter Incentive Program (PIP). The program aims to increase event activity at City-owned venues including the SAFE Credit Union Performing Arts Center and Sacramento Memorial Auditorium by offering rebates and incentives to offset event production costs. The campaign goals include increasing awareness of the PIP among target audiences, generating qualified leads, positioning Sacramento competitively within the West Coast market, and equipping City staff with outreach tools. The total budget for the campaign development and initial media buys is $250,000.

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