Grand Valley State University Workday #1081513

GVSU Solicits Generative Engine Optimization & AI Search Visibility Platform

Grand Valley State University (GVSU) is seeking a cloud-based software platform to enhance Generative Engine Optimization (GEO) and AI search visibility for its large, decentralized public-facing website. - Government Buyer: - Grand Valley State University (GVSU), Michigan - Products & Services Requested: - Generative Engine Optimization (GEO) & AI Search Visibility Platform - Must unify traditional SEO and GEO capabilities - Analytics, reporting, and optimization guidance - Integration with GVSU's custom content management system - Rank tracking, site auditing, keyword intelligence, AI search monitoring, content optimization for generative engines, authority/trust signaling, robust analytics - Implementation and onboarding services - Transition from current SEO platform - Training for multiple user roles - Ongoing support and customer success - Access to analytics, reporting, optimization guidance, technical support - Unique/Notable Requirements: - Platform must support digital accessibility (WCAG 2.1 AA) - Responsible AI use and data privacy - Single sign-on (SSO) integration - Vendors must demonstrate experience with higher education or similarly complex organizations - OEMs & Vendors: - No specific OEMs or vendors are named in the solicitation - Period of Performance: - Subscription-based licensing with options for 1-, 3-, and 5-year terms - Includes initial implementation and ongoing support

Description

Grand Valley State University is seeking proposals for a cloud-based software platform that supports Generative Engine Optimization (GEO) and AI search visibility. The platform should unify traditional SEO and GEO capabilities, provide analytics and optimization guidance, and integrate with the university's custom content management system. The solution is intended to replace the existing enterprise SEO platform and must support a large, decentralized public-facing website with multiple audiences. Vendors are expected to provide implementation, training, ongoing support, and demonstrate experience with higher education or similar organizations.

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