City of Sacramento PlanetBids #P26171011001

Sacramento Seeks Marketing and Outreach Services for Promoter Incentive Program

The City of Sacramento, Department of Convention and Cultural Services, is seeking qualified marketing, advertising, and public relations firms to develop and execute a targeted B2B campaign for the Promoter Incentive Program (PIP) at City-owned venues. - Government Buyer: - City of Sacramento, Department of Convention and Cultural Services - Scope of Work: - Develop and execute a strategic marketing and outreach campaign to increase event activity at the SAFE Credit Union Performing Arts Center and Sacramento Memorial Auditorium - Services include campaign messaging, creative development, public relations, digital and sales tools, social media strategy, conference engagement, and performance tracking - Equip City staff with outreach tools such as messaging, collateral, and digital assets - Ensure all public-facing digital content is ADA compliant - Provide culturally relevant and linguistically appropriate services - Budget: - Total budget of $250,000 - $175,000 for campaign development - $75,000 for initial media buys - Products/Services Requested: - Strategic marketing and outreach campaign development and execution (1 contract) - Notable Requirements: - ADA compliance for all digital content - Culturally and linguistically appropriate outreach - Focus on B2B lead generation and positioning Sacramento competitively in the West Coast market - OEMs and Vendors: - No specific OEMs or product manufacturers are named; opportunity is open to all qualified marketing and communications firms

Description

The City of Sacramento, Department of Convention and Cultural Services is seeking proposals from qualified marketing, advertising, and public relations firms to develop and execute a targeted business-to-business (B2B) campaign for the SAFE Credit Union Convention & Performing Arts District Promoter Incentive Program (PIP). The program aims to increase event activity at city-owned venues including the SAFE Credit Union Performing Arts Center and Sacramento Memorial Auditorium by offering per ticket rebates and beverage incentives to offset key cost drivers in event production. The selected consultant will increase awareness of the PIP among target audiences, generate qualified leads, position Sacramento competitively within the West Coast market, and equip City staff with effective outreach tools. The total estimated budget is $250,000, with $175,000 allocated for campaign development and $75,000 for initial media buys.

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