Opportunity
Virginia Military Institute Cobblestone #V211-26-049
Award for Public Relations Services at Virginia Military Institute
Posted
May 07, 2026
Identifier
V211-26-049
NAICS
541820
This award summary covers the Virginia Military Institute's (VMI) contract for public relations services: - Government Buyer: - Virginia Military Institute (VMI), Commonwealth of Virginia - Procurement led by COL Kathleen H. Tomlin, Director, Procurement Services & Accounts Payable - OEMs and Vendors: - Wunderman Thompson, LLC (primary vendor and service provider) - Products/Services Requested: - Public Relations Services, including: - Strategic brand positioning and messaging development - Creative development using both existing and new assets - CRM strategy and optimization - Paid media consultation - Measurement and reporting to support recruitment and brand awareness - Services are provided as needed, with each engagement confirmed by purchase order - Notable Requirements: - Focus on enhancing national recruitment, increasing applications, improving student quality, and optimizing marketing efforts - Key personnel must have military and higher education marketing experience - Compensation is based on a proposed rate structure; travel expenses reimbursed per VMI and GSA policies (local travel not reimbursed) - No minimum business guaranteed; contract allows for SOW-based engagements - Period of Performance: - Base period through June 30, 2027, with four one-year renewal options - Places of Performance: - Virginia Military Institute, Lexington, VA
Description
This contract is for Public Relations Services to be provided to the Virginia Military Institute (VMI) by Wunderman Thompson, LLC. The contract term is from May 14, 2026, through June 30, 2027, with four one-year renewal options. The contractor may respond with Scope of Work proposals in response to solicitations issued by VMI, and engagements are confirmed via purchase orders through the Commonwealth's procurement portal. Compensation is based on the rate structure proposed in the contractor's proposal, with travel reimbursed according to VMI policies and GSA rates.