New York State Contract Reporter #26-HHVFD-002

Print Marketing Campaign for Volunteer Firefighter Recruitment and Retention

The Halfmoon Hillcrest Volunteer Fire Department in Mechanicville, New York, is seeking proposals for a multi-year print marketing Recruitment and Retention Campaign to support its FEMA SAFER Grant objectives. - Government Buyer: - Halfmoon Hillcrest Volunteer Fire Department, Mechanicville, NY - Products and Services Requested: - Design and production of recruitment brochures, flyers, posters, and banners - Event materials including pop-up tents, table cloths, and backdrops - Targeted residential mailers and community appreciation mailers - Recruit welcome packet materials and onboarding checklists - Faces of Service poster series and volunteer appreciation print materials - Recruitment & Retention Playbook summarizing campaign strategies - Print marketing campaign strategy, management, and ongoing performance reporting - Additional services: advertising, graphic arts, marketing, photography, video, drone services, and printing - Notable Requirements: - Vendors must have at least ten years of public safety recruitment marketing experience - Demonstrated successful track record in similar campaigns - Detailed insurance coverage and content ownership provisions - Background materials and references required for any proposed subcontractors - No specific OEMs or vendors are named in the solicitation - Contract Structure: - Initial term of one year, with an option to extend for three additional years - Phased deliverables over four years, including content refreshes and a final playbook - Place of Performance: - Halfmoon Hillcrest Volunteer Fire Department, 145 Pruyn Hill Rd, Mechanicville, NY 12118

Description

The Halfmoon Hillcrest Volunteer Fire Department, Inc. is soliciting proposals for a print marketing Recruitment and Retention Campaign for 2026. The project aims to recruit new volunteer members and retain current volunteers through a comprehensive print marketing strategy including brochures, flyers, banners, and community outreach materials. The campaign will support the department's FEMA SAFER Grant and involve ongoing campaign oversight, performance reporting, and strategy adjustments. The contract term is one year with a three-year optional extension, and proposals must be submitted by June 15, 2026.

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