New York State Contract Reporter #2135418

Recruitment and Retention Media Marketing Campaign for Volunteer Firefighters

The Halfmoon Hillcrest Volunteer Fire Department in Mechanicville, New York is seeking proposals for a comprehensive Recruitment and Retention Media Marketing Campaign to support its FEMA SAFER grant objectives. - Government Buyer: - Halfmoon Hillcrest Volunteer Fire Department, Mechanicville, NY - Products/Services Requested: - Recruitment and retention media marketing campaign - Marketing strategy development and consulting - Digital advertising and social media outreach - Website design, development, and hosting (including a members-only section) - Multimedia production (recruitment videos, photography, short-form content) - Campaign performance reporting and analytics - Annual audits and reporting for FEMA grant compliance - Graphic arts, drone services, and printing - Notable Requirements: - Vendors must have at least ten years of public safety recruitment-related marketing experience - Strict insurance requirements, naming the department as additional insured - Ongoing support for website hosting and marketing audits for up to four years - No specific OEMs or named vendors are mentioned in the solicitation - Contract term is one year with an option to extend for three additional years

Description

The Halfmoon Hillcrest Volunteer Fire Department, Inc. is soliciting proposals for a multimedia marketing Recruitment and Retention Campaign for 2026. The project aims to recruit new volunteer members and retain current volunteers through a comprehensive marketing strategy including digital outreach, multimedia production, and community engagement. The campaign will support the department's FEMA SAFER grant objectives and increase awareness of volunteer firefighter opportunities. Proposals must be submitted by June 15, 2026, and the contract term is one year with a three-year optional extension.

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