Hardee County Demandstar #RFP-2024-01 IDA-0-2024/cs

Hardee County Solicits Marketing Services for Economic Development

Hardee County is seeking a qualified marketing firm to support its Industrial Development Authority (IDA) and The Development Group with economic development marketing initiatives. - Government Buyer: - Hardee County Purchasing Department - Supporting the Industrial Development Authority (IDA) and The Development Group - Products/Services Requested: - Comprehensive marketing services, including: - Brand development and management - Creation and implementation of marketing strategies and schedules - Social media, digital, and web strategies (including key messaging) - Website design updates or new website development - Market research - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Unique/Notable Requirements: - Full-spectrum marketing support across digital and traditional channels - Emphasis on economic development objectives - Potential for website redesign or new development - Market research to inform strategy - Procurement managed via DemandStar; not an e-bid opportunity

Description

This Request for Proposal (RFP) seeks to solicit the services of a qualified marketing firm to support the IDA and The Development Group's strategic economic development activities. The scope includes planning, coordinating, implementing, and managing marketing services such as brand development and management, marketing strategies and schedules, social media/digital/web strategies including key messaging, potential website design update and/or development, and market research. The procurement is managed via DemandStar and is not an e-bid. The bid deadline is September 5, 2024.

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