My Florida Marketplace #RFP 25-02D

Award for Korean Marketing and Trade Representation for Florida Citrus

The Florida Department of Citrus has announced its intent to award a contract for Korean Marketing and Trade Representative services. - Government Buyer: - Florida Department of Citrus (CIT), headquartered in Bartow, Florida - Awarded Vendor/OEM: - Sohn's Market Makers LTD selected as the primary provider - Other Vendors Considered: - Edge Partners - Samil PricewaterhouseCoopers - The Bread and Butter - Services Requested: - Management of trade representation and promotional programs for Florida citrus products in South Korea - Execution of the Department's Korean program using the vendor's own staff or by leading a team of partners - Sales and marketing program management, including print and publicity support - Advisory services for multinational marketing - Notable Requirements: - Full execution of the program in South Korea - Compliance with Florida's legal requirements for protests and confidential information - Place of Performance: - Services to be performed in South Korea, under the direction of the Florida Department of Citrus

Description

The Department of Citrus (CIT) has selected Sohn's Market Makers LTD as the prospective provider for the South Korean Marketing and Trade Representative contract following the RFP 25-02 evaluation. The contract involves managing trade representation and promotional programs in South Korea, executing the Florida Department of Citrus's Korean program with staffing resources or leading a team of partners. The notice includes legal information about protest filing and security bonds. The award decision is official and open for review until May 26, 2026.

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