SAM #91995926Q0010

Strategic Communications Services for the National Assessment Governing Board (NAEP)

The U.S. Department of Education's National Assessment Governing Board is seeking a small business to provide strategic communications services supporting the National Assessment of Educational Progress (NAEP). - Government Buyer: - U.S. Department of Education, National Assessment Governing Board - Scope of Services: - Develop and implement a comprehensive communications strategy for NAEP - Content creation for traditional and social media, including drafting messages, articles, and posts - Media outreach, social media management, and stakeholder engagement - Manage NAEP report card releases and support the Next Gen NAEP initiative - Recruit states for voluntary assessments and update NAEP frameworks - Promote annual Board nominations - Provide project staffing, management, and quality assurance - Contract Structure and Requirements: - 100% small business set-aside under NAICS 541820 (Public Relations Agencies) - Firm fixed price contract with a base year plus four option years, and a possible 6-month extension - Compliance with federal regulations, conflict of interest certifications, and information security requirements - Incumbent is Lerner Communications LLC - Detailed technical and business proposals required, including staffing and management plans - No specific OEMs or product vendors are named; only professional services are requested - Place of Performance: - Primarily in the Washington, DC area, with the National Assessment Governing Board's office at 400 Maryland Ave SW, Washington, DC 20202

Description

PLEASE READ THIS NOTICE AND ALL ATTACHMENTS IN ITS ENTIRETY

This is a combined synopsis/solicitation for commercial services, issued in accordance with Revolutionary FAR Overhaul (RFO) Part 12.201-1 – Simplified Procedures. This announcement serves as the only solicitation. Please follow all submission instructions carefully.

This is a total small business set-aside under NAICS Code 541820 – Public Relations Agencies – Small Business Size Standard is $19,000,000. This solicitation incorporates provisions and clauses by reference. The full text of provisions and clauses may be accessed electronically at www.acquisition.gov.

Solicitation number 91995926Q0010 is issued as a request for quotations (RFQ) for Strategic Communications Services for the National Assessment Governing Board. The Governing Board seeks communications experts with a demonstrated knowledge of education policy and first-hand expertise working with media in the education sector. The work shall entail creating a broad communications strategy and supporting its implementation. This implementation includes developing content, drafting messages, articles, and posts for both traditional and social media, identifying and prioritizing audiences for outreach and partnership building, and ascertaining the best tactics and channels to communicate Natioanal Assessment of Educational Progress results and the Governing Board’s work, such as Board policies and actions. See the Statement of Work - Attachment A -  for specific requirements. 

The Department will only accept written clarification questions from potential quoters via email. Clarification questions must be submitted no later than 12:00 pm ET on Wednesday, June 10, 2026. Please submit clarification questions as detailed in the Instructions to Offerors - Attachment C.

The quote is due via email only by 12:00 pm ET, Wednesday, July 1, 2026. Please submit quotes as detailed in the Instructions to Offerors - Attachment C.  Additional Links:National Assessment Governing Board Homepage

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