Opportunity
Maryland Procurement Portal #BPM057109
UMGC Seeks Exclusive AI-Driven Digital Advertising Partner
Posted
October 04, 2023
Respond By
June 10, 2026
Identifier
BPM057109
NAICS
541810
The University of Maryland Global Campus (UMGC) is seeking an exclusive partner to deliver a comprehensive, AI-driven digital advertising campaign. - Government Buyer: - University of Maryland Global Campus (UMGC) - Products/Services Requested: - Digital advertising services integrating advanced AI tools (e.g., ChatGPT, Gemini, CoPilot) - Display advertising, enhanced SEO, social media outreach - Audio streaming, OTT video streaming, and online podcast advertising - Creation of short and long form audio files for podcasts - Digital branding and targeted display ads - Target Audience: - Veteran and military-affiliated populations in the US and overseas - Unique/Notable Requirements: - Exclusive partnership for the campaign - Integration of advanced AI marketing technologies - Focus on increasing UMGC's visibility and student enrollment - No specific OEMs or vendors are named in the notice
Description
The University of Maryland Global Campus is seeking a single vendor to provide digital advertising services as an exclusive partner. The scope includes an AI integrated digital marketing campaign with display ads, AI tools, enhanced SEO, social media, audio streaming, OTT video streaming, and online podcast advertising targeting veteran populations in the US and overseas. The goal is to increase UMGC's visibility among veteran and military-affiliated populations and ultimately increase student enrollment. Services include short and long form audio files for podcasts, audio streaming, targeted display ads, OTT video, AI tools such as ChatGPT, Gemini, and CoPilot, and digital branding.