Education Service Center, Region 4 Ionwave #R42026-02 Addendum 3

Region 4 ESC Solicits Full-Service Marketing and Branding Partners

Region 4 Education Service Center (ESC) in Houston, Texas, is seeking qualified firms to provide comprehensive, full-service marketing and branding support for its master brand and multiple sub-brands. - Government Buyer: - Region 4 Education Service Center (ESC), Houston, Texas - Scope of Services: - Full-service marketing, branding, communications, and digital strategy - Brand strategy and identity development (master brand and sub-brands) - Multi-channel campaign execution (email, paid media, social, landing pages) - Digital and paid media management (LinkedIn, Google Ads, retargeting) - Content and creative production (blog, case studies, whitepapers, video, infographics) - Website design, development, and maintenance (primarily WordPress) - CRM and marketing automation (integration with Monday.com, Mailchimp) - Market research, audience analysis, and strategic advisory - Event marketing, booth design, sales enablement, and collateral development - Analytics, dashboard development (GA4, Looker Studio), KPI tracking, and reporting - Notable Requirements: - Alignment with existing tools: Monday.com, Mailchimp, WordPress, Wrike - Measurable KPIs and performance optimization - Ability to function as an extension of the internal marketing team - Flexible pricing models: retainer, project-based, hourly, or hybrid - Multiple awards possible based on expertise and capacity - OEMs and Vendors: - No specific OEMs or product manufacturers are named; open to all qualified marketing service providers - Products/Services Requested: - All services are project- or retainer-based; no specific product part numbers or quantities - Place of Performance: - Region 4 ESC headquarters, 7145 West Tidwell Road, Houston, Texas 77092

Description

Region 4 Education Service Center (ESC) is soliciting proposals from qualified firms with expertise in full-service marketing, branding, communications, and digital strategy. The selected awardee(s) will partner with Region 4 leadership to develop and optimize integrated marketing strategies that enhance brand alignment, campaign performance, stakeholder engagement, and measurable outcomes such as adoption, utilization, and revenue growth. Services include brand strategy and identity development, multi-channel campaign execution, digital and paid media management, content and creative production, website development, CRM and marketing automation, market research, event marketing, sales enablement, and analytics and performance optimization.

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