University Of Maryland Global Campus Bidlocker #92284

UMGC Seeks Exclusive Partner for AI-Integrated Digital Campaign Targeting Military Audiences

This opportunity from the University of Maryland Global Campus (UMGC) seeks an exclusive partner to deliver a comprehensive, AI-driven digital marketing campaign targeting veterans and military-affiliated populations. - Government Buyer: - University of Maryland Global Campus (UMGC), Global Military Operations department - Products/Services Requested: - Digital campaign services integrating artificial intelligence tools (e.g., ChatGPT, Gemini, CoPilot) - Multi-channel digital marketing: display ads, enhanced SEO, social media outreach, audio streaming, OTT video streaming, and online podcast advertising - Campaign focus: Increase awareness and student enrollment among veteran, active-duty, and military-affiliated audiences in the US and overseas - Unique/Notable Requirements: - Exclusive partnership for digital advertising services - Proven experience in digital marketing to military and veteran audiences - National network of digital media services - Use of advanced AI tools for campaign execution - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Place of Performance: - Services to be delivered for UMGC, based in Adelphi, MD, with campaign reach both domestic and international

Description

The University of Maryland Global Campus (UMGC) is seeking a single vendor to provide digital advertising services as an exclusive partner. The scope includes an AI integrated digital marketing campaign with display ads, AI tools, enhanced SEO, social media, audio streaming, OTT video streaming, and online podcast advertising targeting veteran and military-affiliated populations in the US and overseas. The goal is to increase awareness of UMGC among these populations and ultimately increase student enrollment. The campaign requires a partner with a national network of digital media services and proven experience in digital marketing to veterans and military-affiliated populations.

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