California State University-Channel Islands Planet bids #CI-273

CSU Channel Islands Seeks Integrated Enrollment Strategy, Marketing, and Coaching Services

California State University Channel Islands Extended University is seeking a comprehensive, integrated solution for enrollment strategy, digital marketing, and student coaching services to support all Extended University programs. - Government Buyer: - The Trustees of the California State University, on behalf of California State University Channel Islands Extended University - Procurement & Contract Services office - Scope of Services: - Full-service enrollment marketing, including paid search, SEO, social media, display advertising, content marketing, and email campaigns - Dedicated enrollment advisors to manage prospective student inquiries through enrollment - Technology and CRM integration with CSUCI systems - Real-time data analytics and transparent reporting at the student level - Dedicated account and project management, including performance reviews - Requirements: - Vendor must deliver measurable enrollment outcomes and defined conversion targets - Proposals must address all service areas (enrollment strategy, marketing, and coaching); partial solutions will not be considered - Services must be scalable as new programs are added - Compliance with CSU Terms and Conditions and Data Privacy & Security Rider is mandatory - Contract Details: - Initial term of two years, with options to renew for up to two additional two-year periods - Continuation contingent on performance against enrollment targets - No specific OEMs or vendors are named in the solicitation - Notable: All proposal submissions and communications must be conducted via the Planet Bids platform

Description

This solicitation is for enrollment strategy, marketing, and coaching services for California State University-Channel Islands Extended University. The objective is to increase qualified enrollment in Extended University programs, improve student persistence, and establish a single accountable vendor partnership. The selected vendor will manage the complete enrollment lifecycle from first digital impression through enrolled student. Proposals must be submitted electronically by June 16, 2026, and the contract duration is 2 years with renewal options.

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