Hawaii eProcurement Portal #P26002921

Hawaii Tourism Authority Marketing Campaign Effectiveness Study (2026-2028)

This opportunity from the Hawaii Tourism Authority (HTA) seeks a comprehensive study to evaluate the effectiveness of its paid advertising campaigns in the U.S. and Japan for 2026-2028. - Government Buyer: - Hawaii Tourism Authority (HTA), Department of Business, Economic Development & Tourism - Vendors & OEMs: - No specific OEMs or commercial vendors are named; solicitation is open to qualified firms or individuals - Services Requested: - Marketing Campaign Effectiveness Study covering 2026-2028 - Design, conduct, analyze, and report on advertising campaign effectiveness - Deliverables include: - Two semi-annual Advertising Impacts Tracking Surveys per market (minimum 1,500 respondents each) - One annual ROI/Conversion Survey - Comprehensive analysis and reporting of advertising awareness, travel influence, visitor spending, and economic/tax ROI - Unique/Notable Requirements: - Compliance with Hawaii state laws and registration in Hawaii Compliance Express (HCE) - Fixed-price contract not to exceed $356,000 over 24 months - Minimum sample sizes and structured survey schedule - Work to be performed statewide in Hawaii - Responses must be submitted electronically via HIePRO system

Description

The Hawai‘i Tourism Authority (HTA) is seeking proposals from qualified firms or individuals to design, conduct, analyze, and report on the effectiveness of its paid U.S. and Japan advertising campaigns. The study will include detailed measurements of advertising awareness, travel influence, visitor spending, and economic/tax return on investment (ROI). The evaluation will focus on the impact of HTA’s calendar year advertising investments within the U.S. domestic and Japan markets. The work is to be performed statewide in Hawaii.

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