University of Akron Workday #328

University of Akron Seeks Brand Awareness Marketing Services Partner

The University of Akron is seeking a marketing agency partner to enhance its brand awareness through a comprehensive range of marketing and branding services. - Government Buyer: - The University of Akron, a public higher education institution in Ohio - Products/Services Requested: - Brand Awareness Marketing Services - Includes traditional and digital advertising, content creation (video production and photography), website and landing page development, event activations, and community involvement - Media buying expertise required across channels: out-of-home (OOH), broadcast, cable, CTV, streaming video and audio, display, AI search, GEO, SEO, SEM, print, and traditional media - Performance measurement and reporting on KPIs such as impressions, clicks, conversions, brand awareness, and perception - Compliance with Web Content Accessibility Guidelines (WCAG) 2.0 or higher and provision of a Voluntary Product Accessibility Template (VPAT) for web-accessible systems - Unique/Notable Requirements: - Preference for Ohio and U.S.-produced products and vendors with significant Ohio economic presence - Monthly and annual performance reporting required - No specific OEMs or named vendors identified in the solicitation - Period of Performance: - Initial one-year contract, renewable for up to two additional years

Description

The University of Akron is seeking proposals for Brand Awareness Marketing to increase awareness and perception of the university through marketing and branding initiatives including advertising, content creation, website development, event activations, and community involvement. The contract is for an initial one-year term with the possibility of two additional one-year renewals. The selected agency will provide media buying expertise across traditional and digital channels and must measure performance with KPIs such as impressions, clicks, conversions, and brand awareness. Proposals are due by June 8, 2026, and all questions must be submitted through Workday Strategic Sourcing.

View original listing