CanadaBuys #CCRFP MK MB26

Centennial College Media Planning and Buying Services RFP

Centennial College in Toronto, Ontario is seeking a qualified agency to provide media planning and buying services to support its strategic enrollment goals. - Government Buyer: - Centennial College (Toronto, Ontario) - Procurement managed by the College's Marketing and Creative Services team - Products/Services Requested: - Media planning and buying services - Includes planning, development, and execution of integrated advertising programs - Utilizes paid, earned, and owned media channels - Supports the College's strategic enrollment objectives - Notable Requirements: - Collaboration with the College's internal Marketing and Creative Services team - Ability to leverage multiple advertising channels for integrated campaigns - Open, competitive bidding process via the MERX platform - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Contract Duration: - Estimated at 36 months

Description

This Request for Proposals (RFP) is issued by Centennial College to invite proposals for media planning and buying services. The selected agency will collaborate with the College's Marketing and Creative Services team to plan, develop, and execute integrated advertising programs using paid, earned, and owned channels. The goal is to support the College's strategic enrollment objectives. The contract duration is estimated to be 36 months.

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