Texas DIR/ESBD #403-2026-1801-003

Texas Veterans Commission Seeks Digital Marketing and Lead Generation Services

The Texas Veterans Commission Communications and Outreach Department is seeking proposals from qualified digital marketing agencies to deliver lead generation and digital advertising services targeting Texas veterans. - Government Buyer: - Texas Veterans Commission, Communications and Outreach Department, Procurement and Payment Services - Scope of Services: - Digital media planning and execution - Paid media buys across OTT, connected TV, search, social, display, and video platforms - Audience targeting, with emphasis on reaching diverse, rural, and underserved veteran populations - Lead generation and brand awareness campaigns - Performance analytics, monthly spend tracking, and comprehensive reporting deliverables - Contract Details: - Initial one-year term, with options for additional one-year renewals and possible month-to-month extensions - Total contract value not to exceed $51,000 for the full term - Notable Requirements: - Agencies must demonstrate expertise in digital campaign optimization and analytics - Proposals should include cost-effective solutions and detail any available discounts for government entities - Adherence to monthly reporting and performance tracking is required - No specific OEMs or technology vendors are named in the solicitation - Procurement classified under NIGP codes 91502 (Advertising Services), 91522 (Communications Marketing Services), and 91501 (Advertising Agency Services)

Description

The Texas Veterans Commission is seeking qualified digital marketing agencies to support lead generation for its Communication and Outreach Department. The contract term is expected to be one year starting June 1, 2026, with options to renew for additional one-year terms. The scope includes digital media planning, execution, targeting, audience reach, lead generation, brand awareness, tracking, analytics, and reporting. The total contract value will not exceed $51,000 for the full term. Proposals are due by June 15, 2026, at 4:00 PM CST.

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