CanadaBuys #onrefad1af89d-de7b-4063-a610-964d15455eab

Advertising Agency Services for LOFT Community Services Awareness Campaign

This opportunity seeks an advertising agency to lead a province-wide awareness campaign for LOFT Community Services, managed by Reconnect Health Services. - Government Buyer: - Reconnect Health Services (contracting office) - OEMs and Vendors: - No specific OEMs or commercial vendors are named in the solicitation - Products/Services Requested: - Advertising agency services to design, produce, and execute an integrated awareness campaign - Campaign must cover both traditional and digital channels - Responsibilities include creative concept development, messaging, media placement, and campaign optimization - Services must be delivered in both French and English - Unique or Notable Requirements: - Province-wide reach and high-impact campaign - Strategic messaging to elevate LOFT’s brand and increase awareness, donations, and visibility - Accountability and detailed reporting on campaign performance - Earned media and optimization of paid placements - Period of Performance: - Estimated contract duration is 24 months - Place of Performance: - Reconnect Health Services, 15 Toronto Street, 9th Floor, Toronto, Ontario, M5C2E3, Canada

Description

LOFT Community Services is seeking an Advertising Agency to develop and deliver a high-impact, integrated, province-wide awareness campaign to elevate LOFT's brand and communicate its essential services. The agency will be responsible for designing and executing the campaign, creating advertising concepts, managing media placements, and optimizing campaigns based on performance data. The goal is to increase awareness, drive donations, enhance visibility with funders, and ensure service awareness among target populations. The contract duration is estimated at 24 months.

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