Ontario Tenders #25-069P

Ontario Cannabis Retail Corporation seeks Pricing and Assortment Study services

Ontario Cannabis Retail Corporation (Ontario Cannabis Store) is seeking a vendor to conduct a comprehensive pricing and assortment study for its cannabis product offerings. - Government Buyer: - Ontario Cannabis Retail Corporation (operating as Ontario Cannabis Store) - Contracting office located at 4100 Yonge Street, Toronto, Ontario, M2P 2B5 - Products/Services Requested: - Professional services for a pricing and assortment study - Research to analyze price elasticity in key cannabis categories (dried flower, vapes, edibles) - Identification of assortment gaps for wellness-oriented and low-THC consumers - Delivery of evidence-based recommendations to inform strategic pricing and assortment decisions - OEMs and Vendors: - No specific OEMs or vendors are named; open to all qualified suppliers - Unique/Notable Requirements: - Study must support the transition from the illegal market and strengthen the legal market advantage - Focus on actionable insights and recommendations for assortment strategy - Period of performance is estimated at 12 months - Primary place of performance and contracting office is the Ontario Cannabis Store headquarters in Toronto, Ontario

Description

This request for proposals issued by the Ontario Cannabis Retail Corporation invites suppliers to submit proposals for conducting a comprehensive pricing and assortment study. The study aims to provide actionable insights into price elasticity in key battlefield categories such as dried flower, vapes, and edibles to inform strategic pricing decisions and support conversion from the illegal market. It will also identify assortment gaps for wellness-oriented and low-THC consumers to better serve underserved segments. Additionally, the study will offer evidence-based recommendations to support the evolving assortment strategy and strengthen the legal market advantage.

View original listing