Massport #RFP

Massport Solicits Social Media Management and Reporting Platform

The Massachusetts Port Authority (Massport) is seeking proposals for a Social Media Management and Reporting Platform to enhance its digital communications. - Government Buyer: - Massachusetts Port Authority (Massport) - Products/Services Requested: - Social Media Management and Reporting Platform - Must support content creation, scheduling, publishing, monitoring, and reporting - Required to cover at least 15 Massport-managed social media accounts (Facebook, Twitter, Instagram, LinkedIn) - Multi-user support with permission management - Comprehensive analytics, social listening, keyword monitoring, sentiment analysis, and AI tools - Integration with existing social accounts - Services include content management, monitoring interactions and mentions, performance reporting, and user management - Unique/Notable Requirements: - Robust analytics and social listening capabilities - No additional charges for permits, transportation, or travel - Vendors must provide company information, experience, methodology, pricing, and references - OEMs/Vendors: - No specific OEMs or vendors named; open to all qualified providers of social media management platforms - Period of Performance: - Three-year contract with two one-year renewal options (potential for annual subscription or renewal) - Place of Performance: - Massachusetts Port Authority (East Boston, MA)

Description

The Massachusetts Port Authority (Massport) is seeking proposals from qualified firms to provide a Social Media Management and Reporting Platform. The platform should support content creation, scheduling, publishing, monitoring, and reporting across multiple social media channels including Facebook, Twitter, Instagram, and LinkedIn. It must accommodate at least 15 Massport-managed social accounts, support multiple users with different permissions, and provide comprehensive analytics and social listening capabilities. The contract duration is three years with two one-year renewal options, and the work location is Suffolk, Massachusetts.

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