Opportunity
SAM #PANNGB-26-P-0000035627
Sole Source Digital Advertising Services for Alabama Air National Guard
Buyer
W7MT USPFO Activity Alang 187
Posted
May 14, 2026
Respond By
May 29, 2026
Identifier
PANNGB-26-P-0000035627
NAICS
541810, 541830, 541850, 541890, 541870
This notice announces the National Guard Bureau's intent to award a sole source contract for digital advertising services to promote the Alabama Air National Guard. - Agency: National Guard Bureau, W7MT USPFO Activity ALANG 187 - Sole source vendor: Directional Ad-Vantage Holdings, LLC - Service: Digital advertising to promote the Alabama Air National Guard - Coverage: Five advertising sites - Duration: 52 weeks - Focus: Areas with Air National Guard bases and one area without a local recruiter - Not a competitive solicitation, but capability statements from other vendors will be considered for potential competition - Purpose: Recruitment and awareness for the Alabama Air National Guard - Only vendor mentioned: Directional Ad-Vantage Holdings, LLC - No specific product part numbers or quantities listed, as this is a service procurement - Place of performance and contracting office: Montgomery, Alabama (W7MT USPFO Activity ALANG 187, 5187 Selma Highway, Montgomery, AL 36108-4824)
Description
The National Guard Bureau intends to award a firm-fixed-price purchase order on a sole source basis to Directional Ad-Vantage Holdings, LLC for digital advertising services. The requirement is to digitally advertise the Alabama Air National Guard at a local level, specifically in areas where bases are located and in one area that is not covered by a local recruiter. This will involve five different advertising sites for a total of 52 weeks.
This notice of intent is not a request for competitive proposals. However, all responsible sources may submit a capability statement, proposal, or quotation, which shall be considered by the agency. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government. Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement.