Lee County Southwest Florida #RFP210140BAG

Lee County Awards Multi-Year Tourism Marketing Contract to MMGY Global, LLC

Lee County, Florida's Visitor and Convention Bureau has awarded MMGY Global, LLC a multi-year contract for comprehensive tourism marketing services to promote the county as a travel destination. - Government Buyer: - Lee County, Florida - Visitor and Convention Bureau (VCB) - Department of Procurement Management - Lee County Board of County Commissioners - OEMs and Vendors: - MMGY Global, LLC (sole vendor and service provider) - Products and Services Requested: - Tourism advertising, program planning, creative development, and campaign implementation - Media planning and buying, public relations, creative production, content strategy, social media management, website support, and research - Detailed line items include: - Public Relations & Promotions (budget up to $380,000) - Creative Production (up to $510,000) - Content Strategy and Asset Development (up to $108,000) - Media Plan Implementation (up to $8,969,015) - Paid Social and Paid Search (each up to $750,000) - Co-op Reinvestment in Media (up to $140,000) - Social Media channel management and reporting (up to $180,000) - Website organic optimization (up to $20,000) - Website support and maintenance (up to $75,000) - Shipping, Travel & Miscellaneous Expenses (up to $30,000 and $99,500) - Additional services billed hourly for executive, strategy, research, account management, creative, technology, media, public relations, and social media roles - Unique or Notable Requirements: - Annual renegotiation of fee schedule and budgets - Services provided on an as-needed basis, with flexibility for the county to adjust or cancel - Contract funded by the county's Tourist Development Tax - MMGY Global selected as top-ranked firm among five proposals - Contract supports Lee County's strategic tourism priorities - Period of Performance: - Initial three-year term, with options for up to three additional one-year renewals - Annual budgets and renegotiation of fees - Places of Performance and Delivery: - Lee County, Florida (primary place of performance) - County's Department of Procurement Management, Fort Myers, FL - MMGY Global, LLC office in Overland Park, KS (vendor address)

Description

This solicitation is for the VCB Tourism Advertising, Program Planning, Creation & Implementation project. The contract involves professional marketing services to promote Lee County as a leading tourism destination. The initial contract term is three years with options to renew for up to three additional one-year periods. The awarded vendor is MMGY Global, LLC, and the contract includes annual renegotiation of fees. The project aims to maintain a dynamic and effective tourism marketing campaign to support the visitor economy and smart growth in Lee County.

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