City of Columbia Ionwave #69/2026

Comprehensive Study on Marketing, Media, and Tourism Effectiveness for Columbia, MO

This opportunity seeks a qualified provider to conduct a comprehensive study on marketing, media, and tourism effectiveness for the City of Columbia, Missouri. - Government Buyer: - City of Columbia, Purchasing Division, Finance Department - Primary contact: Procurement Officer Autumn Klauba - Scope of Services: - Comprehensive analysis and reporting on marketing, media, and tourism effectiveness - Includes market research, strategic planning, and evaluation of marketing campaign impacts on tourism, visitation, and spending - Focus on factors such as dining, recreation, events, and cultural assets - Products/Services Requested: - Marketing and Media Effectiveness Study (1 unit) - Contract Details: - Initial period of one year from effective date - Up to four one-year renewal options (maximum total duration: five years and six months) - Total cost not to exceed $16,000 for the original period - Delivery Location: - Columbia Convention and Visitors Bureau, 300 South Providence Road, Columbia, MO 65203 - No specific OEMs or named vendors are mentioned - No unique or notable technical requirements beyond standard proposal submission and compliance

Description

This solicitation is a Request for Proposal (RFP) issued by the City of Columbia for a study on marketing, media, and tourism effectiveness services. The study aims to record key factors that may influence tourism development within the City of Columbia, Missouri. Proposals may be submitted electronically or in sealed envelopes to the Purchasing Division office. The contract period is effective from the date of contract through one year, with services delivered to the Columbia Convention and Visitors Bureau.

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