SAM #W50S9726PA001

Exclusive Recruiting Exhibit Space and Sponsorship at 2026 CMA Fest (Sole Source)

This notice announces the Tennessee Air National Guard's intent to procure exclusive recruiting and retention display space at the 2026 CMA Fest in Nashville, Tennessee. - Sole-source procurement to Country Music Association, Inc. (CMA), the exclusive owner and producer of CMA Fest - Includes premium exhibit/booth space within the official festival footprint - Official sponsorship rights to use CMA Fest branding for recruiting - Access to festival attendees for lead generation and community engagement - No other vendors can provide these services due to CMA's proprietary rights - No specific part numbers or quantities listed; opportunity is not open for competitive proposals except for capability statements - Place of performance is Nashville, TN during the 2026 CMA Fest - Contracting office is W7N1 USPFO ACTIVITY TNANG 118, part of the National Guard Bureau - Period of performance covers the duration of the 2026 CMA Fest event

Description

Description of Requirement 

The Tennessee Air National Guard (TN ANG) Recruiting and Retention office requires a high-visibility marketing and exhibit presence at the 2026 CMA Fest in Nashville, TN, scheduled for June 3-8, 2026.

The requirement includes:

Premium exhibit/booth space within the official festival footprint. Official sponsorship rights to utilize CMA Fest branding for recruiting purposes. Access to festival attendees for lead generation and community engagement.

Justification for Sole Source 

The Government intends to negotiate a sole-source contract with the Country Music Association, Inc. (CMA).

The CMA is the sole owner and producer of "CMA Fest." They hold the exclusive proprietary rights to license booth space, branding, and sponsorship opportunities associated with the event. No other vendor or promoter is authorized to provide official exhibit space within the restricted festival grounds. Consequently, the CMA is the only source reasonably available to satisfy the government’s requirement for a direct presence at this specific event.

Response Instructions 

This is not a request for competitive proposals. However, in accordance with FAR 5.207(c)(16), all responsible sources may submit a capability statement, proposal, or quotation, which shall be considered by the agency.

Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government.

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