Washington Electronic Business Solution #CC0302-DU0511

Washington seeks brand identity and marketing services for Sunflare™ (WA 64) apple launch

The State of Washington is seeking proposals for brand identity and marketing services to support the local launch of the Sunflare™ (WA 64) apple prior to its first commercial harvest. - Government Buyer: - State of Washington - Products/Services Requested: - Development of initial brand identity concepts for Sunflare™ (WA 64) apple - Creation of an early stage marketing vision for the apple launch - Agricultural marketing services - Communications marketing services - Marketing consulting - Business plan development - Program/project development and management - Design services related to branding and marketing - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Unique/Notable Requirements: - Emphasis on expertise in agricultural marketing and branding - Focus on supporting a controlled, local launch of a new apple variety - Services span from concept development to business planning and project management

Description

This Request for Proposals seeks initial brand identity concepts and an early stage marketing vision to support the controlled, local launch of Sunflare™ ahead of its first commercial harvest in 2028. The procurement includes services related to agricultural marketing, communications marketing, marketing consulting, business plan development, program/project management, and design services. The scope focuses on developing a brand identity and marketing strategy for the new apple brand. The launch is planned to precede the first commercial harvest in 2028.

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