Washington Electronic Business Solution #26-CTR01-01

EWU Solicits Inbound Marketing Services for Graduate Enrollment

Eastern Washington University (EWU) is seeking specialized marketing firms to deliver inbound enrollment marketing services for its graduate programs. - Government Buyer: - Eastern Washington University (EWU), located in Cheney, WA - Vendors & OEMs: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Comprehensive inbound marketing services for graduate program enrollment - Includes digital strategy, high-value content development, and targeted paid media campaigns - Marketing consulting, communications marketing, and general marketing services (NIGP codes: 918-76, 915-22, 961-53) - Unique/Notable Requirements: - Emphasis on data-driven digital strategies to generate high-quality leads - Focus on content and paid media to drive graduate student enrollment - Solicitation is a continuation of a previous RFP with a new deadline - Place of Performance: - EWU campus and administrative offices in Cheney, Spokane County, WA

Description

Eastern Washington University (EWU) is requesting proposals from highly specialized marketing firms to provide comprehensive inbound enrollment marketing services for its graduate portfolio. The primary objective is to leverage data-driven digital strategy, high-value content development, and targeted paid media to systematically generate high-quality graduate student leads. This solicitation is a continuation of RFP 26-CTR01 to accommodate the new deadline in Addendum #1. The procurement involves marketing consulting and communications marketing services.

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