Texas DIR/ESBD #RFP-301-26-07406

Texas seeks public relations and marketing services for Australia and New Zealand travel markets

The Texas Office of the Governor's Economic Development and Tourism Office is seeking a contractor to deliver public relations and marketing services targeting the Australia and New Zealand travel markets. - Government Buyer: - Office of the Governor of Texas, Economic Development and Tourism Office, Financial Services Division - Scope of Services: - Comprehensive tourism public relations and marketing campaigns - Media relations, editorial outreach, and consumer promotions - Social media strategy and oversight - Travel trade relations and promotional functions - Media familiarization (FAM) tours - Crisis management and strategic counsel - Creation of promotional materials and creative services - Monthly, quarterly, and annual reporting requirements - Unique Requirements: - Contractor must maintain a physical office in Greater Sydney, Australia - Compliance with anti-corruption laws and HUB Subcontracting Plan - Maximum contract value for initial term is $400,000 - No specific OEMs or vendors are named; opportunity is open to qualified firms with expertise in international tourism marketing - Place of Performance: - Greater Sydney Area, Australia (contractor office) - Austin, Texas (contracting office)

Description

The Office of the Governor of Texas is seeking public relations and marketing services focused on Australia and New Zealand markets. The contractor will develop and implement strategies targeting consumers, media, and the travel trade to raise awareness of Texas as a premier travel destination. Services include media relations, marketing campaigns, media familiarization tours, and strategic counsel. The solicitation includes detailed terms and conditions, standard contract provisions, and requirements for compliance and subcontracting plans.

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