Broward County Bonfire #DRAFT RFP No. GEN2130519P1

Broward County Public Relations and Advertising Services RFP (Draft)

Broward County, Florida is preparing to solicit public relations and advertising services for county departments: - Government buyer: FASD - Purchasing, Broward County, Florida - Services requested: - Advertising agency services (campaign development, media placement) - Public relations consulting (strategy, media relations, crisis communications) - Communications consulting (messaging, outreach, stakeholder engagement) - No specific OEMs or named vendors are identified in the notice - Notable requirements: - 15% County Business Enterprise (CBE) goal for participation - No bonding required - Not related to public works or construction - Services must align with NIGP codes: 91501, 91503, 91826, 9150110, 9150340, 9182620 - Contract structure: - Initial three-year term - Two optional one-year renewals (open-end contract) - Focus is on comprehensive, county-wide public relations and advertising support

Description

This is a draft Request for Proposals (RFP) for Public Relations Services issued by the FASD - Purchasing department of Broward County, Florida. The contract is open-end with a three-year initial duration and two one-year renewal options. The solicitation includes a 15% CBE goal participation and does not require bonding. The procurement is for advertising agency services, public relations consulting, and related communications consulting.

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