Georgia Supplier Systems #DNR0000843

Georgia DNR Seeks Marketing/Advertising Consultant for State Parks

The Georgia Department of Natural Resources (DNR) is seeking a qualified marketing and advertising consultant to support Georgia State Parks and Historic Sites. - Government Buyer: - Georgia Department of Natural Resources (DNR), including the State Parks and Historic Sites Division and the Commissioner's Office - Services Requested: - Comprehensive marketing and advertising consulting services - Creative development: design and production of campaign materials, seasonal and long-term graphics - Media planning and buying: print, radio, TV, digital, out-of-home, streaming, display, search, paid social, programmatic, and direct ad sales - Digital media and analytics support: troubleshooting Meta Business Suite, Google Analytics, and digital product updates - Public and media relations: PR plans, media lists, editorial content, influencer contracting, and tracking - Site-specific marketing: direct marketing programs for parks, historic sites, and golf courses - Tracking and measurement: ROI methodologies, bi-weekly calls, monthly/quarterly/annual reports - Photo and video shoots are required but billed separately from the main contract - Quantities and Budget: - 12-month contract, paid as a monthly fee (12 payments) - Estimated annual marketing budget: $750,000 (covers media buying, placements, creative services, and agency expenses) - Notable Requirements: - Mandatory bidders conference - Registration in Team Georgia Marketplace - Compliance with state immigration and tax laws - Minimum five years of relevant experience, preferably in environmental, tourism, or government sectors - No specific OEMs or named vendors are identified; opportunity is open to all qualified marketing and advertising firms - Place of Performance and Delivery: - Georgia DNR offices in Atlanta, GA (2 Martin Luther King Jr. Dr SE, Suite 1252 East Tower and Suite 1370 East)

Description

The Department of Natural Resources is seeking a qualified supplier to provide Marketing/Advertising Consultant Services for Georgia State Parks. The scope includes creative development, media planning and buying, digital media and analytics support, public/media relations, site marketing, and tracking and measurement of marketing effectiveness. The contract involves a monthly fee for services over a 12-month period and requires participation in a mandatory bidders conference. Registration in Team Georgia Marketplace is required to respond to this bid.

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