New York State Contract Reporter #2134921

Statewide Public Health Campaign Services for PrEP Aware Week

The New York State Department of Health AIDS Institute is seeking nine organizations to execute a statewide public health campaign for PrEP Aware Week, focused on HIV Pre-exposure Prophylaxis (PrEP) awareness and uptake. - Government Buyer: - New York State Department of Health, AIDS Institute, Office of Administration and Contract Management - Vendors/Organizations: - EHS Inc. - In Our Own Voices - Iris House - NYTAG Inc. - Planned Parenthood of Greater New York - Research Foundation of SUNY Downstate/HEAT - Trillium Health - Cypress Hills Local Development Corporation, Inc. - Impact Marketing and Communications - Products/Services Requested: - Public Health Campaign Services for PrEP Aware Week - Development of campaign graphics, slogans, giveaways - Creation of a social media toolkit (videos, ads, posts) - Personalized ambassador messaging - Quantity: 9 (one per organization) - Unique/Notable Requirements: - Campaign must be delivered statewide in preparation for and during PrEP Aware Week - Organizations selected based on unique qualifications; procurement is exempt from competitive bidding - No specific product part numbers or physical goods; focus is on campaign execution and deliverables - Period of Performance: - Approximately nine months, covering activities leading up to and during PrEP Aware Week - Place of Performance: - Statewide across New York - Contracting office located at Corning Tower, Room 359, Empire State Plaza, Albany, NY

Description

The AIDS Institute intends to contract with nine organizations to work on a public health campaign promoting HIV Pre-exposure Prophylaxis (PrEP) in preparation for PrEP Aware Week, which occurs every October. The campaign has been implemented annually since October 2019 to promote awareness and uptake of PrEP. It features ambassadors across New York State who promote personalized messages about PrEP and its importance in the community. Resources include development of a graphic, slogan, giveaways, and a social media toolkit with videos, ads, and posts. Due to the unique qualifications of the selected firms, a competitive procurement was not feasible.

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