Utah Public Procurement Place U3P #TR26-17

Utah Seeks Trade and PR Representation for Tourism in German-Speaking Markets

The State of Utah is seeking a qualified professional services provider to represent Utah's tourism interests in the German-speaking markets of Germany, Austria, and Switzerland. - Government Buyer: - State of Utah Division of Purchasing, in coordination with the Utah Office of Tourism (UOT) - Scope of Services: - Trade and public relations representation for Utah in Germany, Austria, and Switzerland - Travel trade management, including development of travel trade plans, training, cooperative marketing, airline partnerships, and trade show participation - Public relations activities such as earned media, media partnerships, press releases, media events, and visiting journalist programs - Consumer awareness campaigns, including consumer activations, trade shows, and campaign analytics - Social media management for in-market channels, including content development, paid programming, and influencer collaboration - General responsibilities: translation, copy proofing, vendor communication, Salesforce and Asana training, budget management, contract review, and regular reporting - Notable Requirements: - Contractor must have strong knowledge of Utah as a travel destination - Account manager must be based in the primary market (Germany, Austria, or Switzerland) - Ability to travel to the United States is required - Proposal must not exceed 40 pages and should not include pricing - Evaluation based on technical criteria, staff qualifications, marketing plan, and interview - No specific OEMs or vendors are named; solicitation is open to qualified professional service providers - Contract term is five years, with annual budgets determined by the Tourism Marketing Performance Account

Description

This solicitation is issued by the State of Utah Division of Purchasing and conducted by the Governor's Office of Economic Development. It seeks professional services for trade and public relations representation in the German markets (Germany, Austria, Switzerland) for a contract length of 5 years. The procurement aims to select a design professional service provider through a Request for Statement of Qualifications (RFSQ) process, focusing on qualifications without pricing. The highest-ranking vendor will be invited to negotiate a contract, with a scope including travel trade management, public relations, consumer awareness, social media management, and general responsibilities related to promoting Utah's tourism in these markets.

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