SAM #W912LA26QA010

Comprehensive Digital Marketing Services for California Army National Guard Recruitment

This opportunity seeks a contractor to deliver a comprehensive digital marketing program for the California Army National Guard's Recruiting and Retention Battalion (RRB): - Government Buyer: - Department of Defense, Department of the Army, National Guard Bureau - California Army National Guard (CAARNG), Recruiting and Retention Battalion - Contracting office at CAARNG Camp Roberts, San Miguel, CA - OEMs and Vendors: - No specific OEMs or commercial vendors are named in the solicitation or attachments - Products/Services Requested: - Comprehensive digital marketing services to support recruitment and retention - Lead generation and management system development - Customized lead capture and nurturing solutions - Marketing campaign execution and media planning (with $150,000 annual media spend) - GIS analytic studies and market research (quarterly) - SEO optimization for 40 priority recruiting locations; management of 80 recruiting location listings - Digital asset management system for RRB staff - Digital business cards and QR codes, including 250 custom-branded NFC-enabled metal business cards - Training sessions (online and in-person) for up to 50 personnel - Monthly reporting and consulting support - Unique/Notable Requirements: - Contractor must have experience providing marketing solutions for the Army National Guard - Target audience: non-prior service individuals aged 17-34 - Set aside for Economically Disadvantaged Women-Owned Small Businesses (EDWOSB) - Emphasis on strategic support, digital footprint enhancement, and recruiter support - Delivery of both digital and physical marketing assets - No part numbers or specific commercial products are specified

Description

!!!Due to system limitation with adding the NAICS 541810, this requirement will be set aside for EDWOSB as documented on the SF 1449!!!

Provide a comprehensive marketing package to the California Army National Guard (CAARNG) for recruitment and retention goals. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff.

CAARNG’s RRB Marketing mission is to promote the CAARNG to gain interest and attention of prospective recruits. The CAARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The CAARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help CAARNG achieve recruitment and retention goals.

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