Ohio Procurement Portal #SRC0000039081

Statewide Problem Gambling Campaign and Access Portal for Ohio

The Ohio Department of Behavioral Health is seeking proposals for a statewide problem gambling awareness campaign and the creation of a centralized access portal. - Government Buyer: - Ohio Department of Behavioral Health (DBH) - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Project management and planning for the campaign - Landscape and audience analysis to inform campaign strategy - Brand development, including name, tagline, visual identity, and message testing - Development of a centralized access portal that is WCAG 2.1 AA-compliant, mobile responsive, and includes a provider directory, helpline integration, SEO, and referral tracking - Media planning and execution across broadcast, digital, social, radio, and out-of-home channels - Organization of at least 15 community engagement events to promote the campaign and portal - Unique or Notable Requirements: - Portal must be fully operational before the media campaign launch - Demonstrated experience in public health campaigns and managing significant media budgets - Expertise in digital accessibility and compliance with WCAG 2.1 AA standards - Project is structured in multiple phases with specific deliverables and KPIs (e.g., reach, engagement, helpline contacts) - Payment is contingent on approval of deliverables at each phase

Description

The Ohio Department of Behavioral Health (DBH) is seeking proposals to lead a statewide problem gambling awareness campaign and develop a centralized access portal. The project includes brand development, a comprehensive media plan, community engagement, and the creation of a portal compliant with WCAG 2.1 AA standards. The campaign aims to unify existing efforts under a single brand and portal, focusing on prevention, early intervention, recovery, and systems coordination. Key deliverables include a project management plan, behavioral strategy, portal development, media execution, and community events.

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