Opportunity
Texas DIR/ESBD #UTD20260427-TB
UT Dallas Seeks Strategic Advertising and Marketing Partner for Graduate Program Enrollment Growth
Posted
May 07, 2026
Respond By
June 08, 2026
Identifier
UTD20260427-TB
NAICS
541810, 541830
The University of Texas at Dallas Executive Education division is seeking a strategic partner to drive enrollment growth for its graduate programs through advertising and marketing services. - Government Buyer: - University of Texas at Dallas, Executive Education, Naveen Jindal School of Management - Products/Services Requested: - Strategic advertising and marketing partnership - Management, optimization, and expansion of paid media campaigns (search, display, social) - Lead generation, targeting, retargeting, and brand awareness for graduate-level programs (Executive MBA, Customized Online MBA, MS in Leadership and Organizational Development) - Data-driven reporting and ongoing campaign optimization - Target Audience: - Mid- to senior-level professionals and corporate partners - Notable Requirements: - Measurable, ROI-focused outcomes - Submission of cost proposal, technical proposal, general questionnaire, and signature page via Euna Procurement portal - No specific OEMs or vendors are named in the solicitation
Description
The University of Texas at Dallas Executive Education, part of the Naveen Jindal School of Management, is seeking a strategic advertising and marketing partner to support enrollment growth and strengthen brand visibility for its graduate-level programs, including the Executive MBA, Customized Online MBA, and MS in Leadership and Organizational Development. The selected partner will manage, optimize, and expand paid media campaigns across search, display, and social platforms to generate higher-quality leads, enhance targeting and retargeting strategies, increase brand awareness, and deliver measurable, ROI-focused outcomes through data-driven reporting and ongoing optimization. This effort aims to reach mid- to senior-level professionals and corporate partners, emphasizing flexibility, practical business application, and the credibility of a top-ranked business school.