University of Texas Dallas Bonfire #UTD20260427-TB

UT Dallas Seeks Strategic Marketing Partner for Graduate Program Enrollment Growth

The University of Texas at Dallas Executive Education, part of the Naveen Jindal School of Management, is seeking a strategic partner to drive enrollment growth for its graduate programs. - Government Buyer: - University of Texas at Dallas Executive Education, Naveen Jindal School of Management - Products/Services Requested: - Comprehensive advertising and marketing services - Management, optimization, and expansion of paid media campaigns (search, display, social) - Lead generation and qualification for graduate-level programs (Executive MBA, Customized Online MBA, MS in Leadership and Organizational Development) - Enhanced targeting and retargeting strategies - Brand awareness initiatives - Data-driven reporting and ongoing campaign optimization - Unique/Notable Requirements: - Focus on generating higher-quality leads and measurable ROI - Ability to reach niche professional audiences with long decision cycles - Submission of cost proposal, technical proposal, general questionnaire, and signature page - No specific OEMs or vendors are named in the solicitation - The opportunity addresses the university's limited internal capacity to scale digital campaigns

Description

The University of Texas at Dallas Executive Education, part of the Naveen Jindal School of Management, is seeking a strategic advertising and marketing partner to support enrollment growth and strengthen brand visibility for its graduate-level programs, including the Executive MBA, Customized Online MBA, and MS in Leadership and Organizational Development. The selected partner will manage, optimize, and expand paid media campaigns across search, display, and social platforms to generate higher-quality leads, enhance targeting and retargeting strategies, increase brand awareness, and deliver measurable, ROI-focused outcomes through data-driven reporting and ongoing optimization. The opportunity aims to address limited internal capacity to scale campaigns and effectively reach niche professional audiences with longer decision-making cycles.

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