University of Texas at Dallas Bonfire #UTD20260427-TB

UT Dallas Executive Education Seeks Advertising and Marketing Partner for Graduate Programs

The University of Texas at Dallas Executive Education is seeking a strategic partner to provide advertising and marketing services for its graduate-level programs. - Government Buyer: - University of Texas at Dallas Executive Education, Naveen Jindal School of Management - Products/Services Requested: - Strategic management, optimization, and expansion of paid media campaigns - Platforms: search, display, and social media - Focus: Executive MBA, Customized Online MBA, MS in Leadership and Organizational Development - Services include: - Lead generation and higher-quality lead acquisition - Enhanced targeting and retargeting strategies - Brand awareness and visibility improvement - Data-driven reporting and ongoing campaign optimization - Delivery of measurable, ROI-focused outcomes - Target Audience: - Mid- to senior-level professionals and corporate partners - Notable Requirements: - Submission of cost proposal, technical proposal, general questionnaire, and signature page - Emphasis on measurable results and continuous improvement - No specific OEMs or named vendors are mentioned in the solicitation.

Description

The University of Texas at Dallas Executive Education is seeking a strategic advertising and marketing partner to support enrollment growth and strengthen brand visibility for its graduate-level programs. The scope includes managing, optimizing, and expanding paid media campaigns across search, display, and social platforms to generate higher-quality leads and increase brand awareness. The partner will deliver measurable, ROI-focused outcomes through data-driven reporting and ongoing optimization. The programs targeted serve mid- to senior-level professionals and emphasize flexibility and practical business application.

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