University of Arizona #L192611

University of Arizona Seeks Agency for Online Brand Strategy and Creative Development

The Arizona Board of Regents, on behalf of the University of Arizona, is seeking proposals for a comprehensive online brand strategy and creative development to unify its Arizona Online and University of Arizona Global Campus (UAGC) brands. - Government Buyer: - Arizona Board of Regents, University of Arizona, Procurement and Contracting Services - Scope of Work: - Develop a unified, customer-facing brand strategy for the University's online education offerings - Execute creative development, including video, digital, social media, and out-of-home advertising assets - Conduct research, competitive analysis, positioning, naming exploration, and brand migration strategy - Optional services: pricing strategy for programs, website UX/UI design, and web landing pages for paid advertising - Products/Services Requested: - Brand strategy research and development - Creative asset production (video, digital, social, OOH) - Optional pricing strategy and web design services - Notable Requirements: - Agencies must have experience with higher education and online brand strategy - The contract is available for use by all University of Arizona departments and may be accessed by other Arizona state universities and educational/governmental entities - The project aims to unify two distinct online education brands under a single strategy - Estimated Contract Value: - $500,000 to $750,000 - No specific OEMs or technology vendors are named, as this is a professional services procurement

Description

The Arizona Board of Regents (ABOR), on behalf of the University of Arizona, is soliciting proposals from agencies to develop a comprehensive, unified customer-facing brand strategy and creative executions for the University's online education offerings. The agreement resulting from this solicitation will be available for use by all departments at the University of Arizona, as well as other state universities and educational institutions in Arizona. The solicitation includes a non-mandatory conference on May 12, 2026, and technical inquiries are due by May 14, 2026. Proposals must be submitted by May 22, 2026, no later than 2:00 PM MST.

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