Washington Electronic Business Solution #RFP 26-CTR01-01

EWU Solicits Inbound Enrollment Marketing Services for Graduate Programs

Eastern Washington University (EWU) is seeking proposals from marketing firms to support graduate program enrollment through inbound marketing services. - Government Buyer: - Eastern Washington University (EWU) - OEMs and Vendors: - No specific Original Equipment Manufacturers (OEMs) or vendors are named in the solicitation - Products/Services Requested: - Inbound enrollment marketing services for graduate programs - Includes data-driven digital strategy, high-value content development, and targeted paid media - Focus on generating high-quality graduate student leads - No product part numbers or specific purchase quantities provided - Unique or Notable Requirements: - Services must be comprehensive and tailored to graduate program enrollment - Continuation of a previous RFP (26-CTR01) with a new deadline - No unique inclusion plan or diversity requirements noted

Description

EWU is requesting proposals from highly specialized marketing firms to provide comprehensive inbound enrollment marketing services for its graduate portfolio. The primary objective is to leverage data-driven digital strategy, high-value content development, and targeted paid media to systematically generate high-quality graduate student leads. This solicitation is a continuation of a previous RFP 26-CTR01 to accommodate a new deadline in Addendum #1. The solicitation includes commodity codes related to marketing consulting, communications marketing services, and marketing services including distribution, research, and sales promotions.

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