Maryland Procurement Portal #BPM056880

UMBC Seeks Institutional Brand Strategy and Identity Refresh Services

The University of Maryland - Baltimore County is seeking proposals for a comprehensive institutional brand strategy and identity refresh. - Government Buyer: - University of Maryland - Baltimore County (UMBC) - Products/Services Requested: - Development and implementation of a refreshed institutional brand strategy - Visual identity refresh, including graphic design and branding services - Implementation support for the new brand identity - OEMs and Vendors: - No specific Original Equipment Manufacturers (OEMs) or vendors are named in the notice - Unique or Notable Requirements: - 20% Minority Business Enterprise (MBE) participation goal is required for this contract - The scope covers both strategy and execution, emphasizing a holistic approach to branding - Period of Performance: - Not specified in the notice; details to be provided in solicitation documents

Description

This solicitation is for an institutional brand strategy, identity refresh, and implementation. The work involves developing and implementing a refreshed brand identity for the institution. The procurement is managed by the University of Maryland - Baltimore County. A pre-bid conference is scheduled for May 13, 2026, via Webex. The solicitation includes a Minority Business Enterprise participation goal of 20%.

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