Michigan VSS #RFP-271-260000001532-2

Marketing and Advertising Services for Michigan MET and MiABLE Programs

The Michigan Department of Treasury is seeking professional marketing and advertising services to promote its Michigan Education Trust (MET) Section 529 prepaid tuition program and the Michigan Achieving a Better Life Experience (MiABLE) program. - Government Buyer: - Michigan Department of Treasury, OPS Bldg office - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Comprehensive marketing and advertising services - Support for MET (Section 529 prepaid tuition) and MiABLE (savings for individuals with disabilities) programs - No product part numbers or quantities specified - Unique or Notable Requirements: - Emphasis on professional expertise in marketing and advertising for public sector financial programs - Services must support state-run education and savings initiatives

Description

This is a Request for Proposal to enter a contract with a professional marketing/advertising company to provide services for the Department of Treasury, Michigan Education Trust (MET), Section 529 prepaid tuition program, and Michigan Achieving a Better Life Experience (MiABLE). The solicitation seeks expertise in marketing and advertising to support these programs. The RFP was issued by the Michigan Department of Treasury and responses were due by July 9, 2016.

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