Winston-Salem Civicplus #RFP26225

Recruitment Marketing, Video Production, and Digital Strategy Services for Winston-Salem Police Department

This opportunity is for vendors to support the Winston-Salem Police Department's recruitment efforts through marketing, video production, and digital strategy services. - Government Buyer: - Winston-Salem Police Department, City of Winston-Salem, North Carolina - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Recruitment marketing services to enhance applicant generation and outreach - Video production services for high-impact recruitment content - Digital strategy services to modernize outreach and build trust within target communities - Notable Requirements: - Maximum budget of $100,000 - Emphasis on cost-effectiveness, high impact, and maximizing return on investment - Scalable, high-frequency content production - Focus on increasing applicant volume and quality, and modernizing recruitment outreach - No specific part numbers or quantities provided; services are project-based - No federal facilities or military bases involved; place of performance is the City of Winston-Salem

Description

The Winston-Salem Police Department (WSPD) is seeking qualified vendors to deliver a cost-effective, high-impact recruitment marketing initiative within a maximum budget of $100,000. The goal is to significantly enhance applicant generation through strategic storytelling, digital engagement, and targeted outreach. The project objectives include increasing applicant volume and quality, modernizing recruitment outreach and digital presence, building trust and awareness within target communities, leveraging scalable, high frequency content, and maximizing return on investment within a fixed budget.

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