Massport #6850

Massport Solicits Social Media Management and Reporting Platform with AI and Multi-Channel Support

Massachusetts Port Authority (Massport) is seeking a Social Media Management and Reporting Platform to enhance its digital engagement and analytics capabilities. - Government Buyer: - Massachusetts Port Authority (Massport), Goods & Services division - Products/Services Requested: - Social Media Management and Reporting Platform - Must support content creation, scheduling, publishing, monitoring, and reporting across Facebook, Instagram, Twitter, and LinkedIn - Multi-user access with customizable permission levels - Collaboration features, including calendar views for post planning - Daily monitoring of social media interactions and keyword mentions - Integration of Artificial Intelligence (AI) tools for advanced functionality - Robust reporting on content performance and social listening trends - User support and platform implementation services - Vendors must provide detailed cost breakdowns and explain markup for items not listed in the RFP - Unique/Notable Requirements: - Community engagement and outreach in Massport’s neighboring communities - Submission of business references - Use of Bid Express for proposal submission - No specific OEMs or vendors are named in the solicitation

Description

The Massachusetts Port Authority (Massport) is soliciting proposals from qualified firms for a Social Media Management and Reporting Platform. The platform should support content creation, scheduling, publishing, monitoring, and reporting across Facebook, Instagram, Twitter, and LinkedIn. It must accommodate multiple users with different permission levels and enable collaboration on posts with calendar views. The platform should also provide daily monitoring of social media interactions and keywords, leverage AI tools, and offer reporting on content performance and social listening trends. Proposals are due by May 20, 2026, with contract commencement on June 21, 2026.

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