New York State Contract Reporter #26-6178

Tourism Representation Services for Australia and New Zealand for New York State

New York State is seeking a contractor to represent its tourism interests in Australia and New Zealand. - Government Buyer: - New York State Department of Economic Development (NYSDED), Division of Tourism - Contracting office located at Empire State Development, Albany, NY - Services Requested: - Exclusive tourism representation services for New York State in Australia and New Zealand - Scope includes travel trade representation, consumer marketing, strategic counsel, operational support, trade shows, sales missions, media relations, consumer advertising, partnership management, and market intelligence - Contractor must develop annual marketing plans, provide monthly activity and financial reports, and deliver performance metrics - Quantities & Deliverables: - One contract for comprehensive representation services - Annual budget not to exceed $250,000 - Contract term up to five years - Unique Requirements: - Contractor must have at least 5 years of relevant experience and a physical presence in Australia/New Zealand - Emphasis on creativity, discipline, and accountability in marketing activities - Annual budget proposals required; must be submitted separately - No specific OEMs or product part numbers are named; procurement is for professional services - Places of Performance & Delivery: - Services to be performed in Australia and New Zealand - Contracting and oversight at Empire State Development, Albany, NY (625 Broadway, 8th floor, Albany, NY 12245)

Description

The New York State Economic Development (ESD) Division of Tourism is seeking a contractor to represent it in the Australia and New Zealand marketplace for travel and tourism promotion activities for a period of five years. The contractor will develop clear and focused marketing activities with creativity, discipline, and accountability. Responsibilities include trade, media relations, consumer outreach, and general representation services in Australia and New Zealand. The contract term is up to five years, and the solicitation includes deliverables as described in the RFP.

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