New York State Contract Reporter #26-6177

Tourism Representation Services in the United Kingdom for New York State

The New York State Department of Economic Development (NYSDED), Division of Tourism, is seeking a qualified contractor to provide exclusive tourism representation services in the United Kingdom. - Government Buyer: - New York State Department of Economic Development (NYSDED), Division of Tourism - Offices include Empire State Development and Office of Fiscal Management in Albany, NY - Services Requested: - Exclusive travel trade representation, consumer marketing, strategic counsel, and operational support to promote New York State tourism in the UK - Development and implementation of comprehensive marketing strategies targeting trade, media, and consumers - Annual marketing plans, monthly activity and financial reports, and performance metrics required - Requirements: - Contractor must have UK tourism industry knowledge and a physical presence in London - Contract may extend to additional geographic markets as needed - No specific OEMs or part numbers; this is a service-based contract - No set-aside goals for SDVOB, MWBE, or DBE participation - Budget and Term: - Annual budget not to exceed $500,000 - Contract term up to five years, with possible extensions - Notable Vendor: - KBC PR & Marketing LT noted as a previous vendor for similar services

Description

The New York State Department of Economic Development (DED) Division of Tourism is seeking a contractor to represent it in the UK marketplace for travel and tourism promotion activities for up to five years. The contractor will develop and implement a focused marketing strategy with responsibilities including trade, media, consumer outreach, and general representation services in the UK. The scope of services may be extended to additional geographic markets upon consultation with the vendor. Deliverables and detailed responsibilities are described in the RFP sections 2.1 and 2.3.

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