New York State Contract Reporter #2134733

SUNY University at Albany Digital Marketing Services for Summer Sessions

The State University of New York (SUNY), University at Albany, is seeking a qualified vendor to provide digital marketing services for its Summer Sessions program. - Government Buyer: - State University of New York (SUNY), University at Albany - Offices: Purchasing Office and Office of Summer Sessions - Services Requested: - Digital marketing campaign for Summer Sessions - Includes social media marketing, SEM/PPC (search engine marketing/pay-per-click), geofencing, and campaign analytics - Formatting of creative materials provided by the University - Media buy services to promote the program statewide - Quantities & Budget: - Single campaign for a three-month period - Total budget capped at $30,000 - Notable Requirements: - Vendor must have demonstrated experience in higher education digital marketing - Must provide monthly and final campaign analytics - Ability to allocate budget across digital channels based on research - Must disclose any conflicts of interest and commission rates - No specific OEMs or product part numbers are mentioned - Places of Performance: - University at Albany, 1400 Washington Avenue, Albany, NY 12222 - Targeted outreach in Albany, Schenectady, Rensselaer, Saratoga, Columbia, and Dutchess counties

Description

The State University of New York (SUNY), University at Albany, is seeking digital marketing services to promote its Summer Sessions program. The campaign aims to exceed enrollment targets by targeting current University at Albany students and students from other colleges in New York State through social media, SEM/PPC, and geofencing. The vendor must have experience in higher education digital marketing and provide campaign analytics throughout the three-month campaign from June 1, 2026, to August 31, 2026. The budget for the digital marketing campaign is capped at $30,000.

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