Opportunity
San Diego County Ivalua #12715
San Diego County Awards Social Media for HIV Prevention Services Contract to DAP Health, Inc.
Posted
August 25, 2025
Respond By
September 29, 2025
Identifier
12715
NAICS
541820
San Diego County has awarded a contract for Social Media for HIV Prevention Services to DAP Health, Inc. Key details include: - Government Buyer: - County of San Diego, Department of Purchasing and Contracting - Public Health Services – HIV, STD, and Hepatitis Branch - Health and Human Services Agency (HHSA) - Awarded Vendor: - DAP Health, Inc. (Palm Springs, CA) - Scope of Services: - Social media and social marketing campaigns to reduce stigma and increase awareness about HIV, Hepatitis C, and STIs - Technical assistance to HIV prevention service providers - Collaboration with community partners and development of digital content - Management of engagement metrics (website hits, social media followers, campaign posts) - Implementation of a Linguistic and Cultural Diversity Plan, including workforce language diversity and outreach to disadvantaged and minority business enterprises - Focus on priority populations: MSM, transgender persons, people who inject drugs, and other disproportionately impacted communities - Trauma-informed and culturally competent approaches required - All campaign materials must be reviewed by a local Materials Review Panel prior to publication - Contract Structure and Value: - Initial term of 5 months, with three one-year option periods (up to approximately four years total) - Estimated total contract value: $200,000 to $278,000 - Notable Requirements: - Deliverables include minimum targets for website hits, social media followers, and campaign posts (quantities to be proposed by offerors) - Services must be delivered countywide, covering all San Diego County HHSA regions - No local preference allowed due to federal funding - Place of Performance: - San Diego County, including all HHSA service regions
Description
The County of San Diego is soliciting proposals for Social Media for HIV Prevention Services. The contract term includes an initial base period of five months with three one-year option periods. The services involve supporting and promoting social marketing and social media campaigns to reduce stigma and increase awareness about HIV, Hepatitis C, and Sexually Transmitted Infections within San Diego County. The contractor will provide social media services, technical assistance, social marketing and awareness campaigns, and collaborate with community partners. The estimated contract value ranges from $200,000 to $278,000 for the full contract term.