Opportunity
SAM #W50S9E26PA004
Award for Sole Source Billboard Advertising for WA ANG Recruiting
Buyer
NGB USAR Activity WAANG
Posted
May 03, 2026
Identifier
W50S9E26PA004
NAICS
541890, 541850
This award supports a targeted recruiting campaign for the Washington Air National Guard in Spokane, WA: - Sole source contract awarded to Lamar Advertising for billboard advertising services - 8 billboards in high-traffic Spokane locations exclusively owned by Lamar - Campaign will deliver approximately 8.3 million impressions over 24 weeks - Services are for placement of WA ANG recruiting advertisements - Contract is firm fixed price, funded by O&M Air funds - Justification is based on Lamar's exclusive inventory in the region - No competing vendors or alternative products identified due to sole source status - Key contacts: Brandon Hughey (State Marketer), Justin Scherer (Contracting Officer) - Place of performance: Spokane, WA; Contracting office: Camp Murray, WA
Description
This is a notification of award of a sole source acquisition for advertising on billboards in the Spokane, WA area to Lamar Advertising on their billboards.